Guide, Steer, Repeat: Applications of AI in arts, culture and creativity, and how Australia should respond 

Findings 

Finding 1

• Australians are using AI across arts and culture, but with some caution

Finding 2

• Governments and cultural and creative industries are responding

Finding 3

• There is untapped potential to use arts and culture to steer AI

Opportunities 

Opportunity 1

Noting Australians are using AI across arts and culture, but with some caution

• Cultural policies at all levels of government should explicitly acknowledge the real impacts of AI on arts and culture, and commit to addressing these impacts.
• Government agencies responsible for AI policy and government use of AI should consider and address the impacts relevant to arts and culture when making policy.
• Representative surveys by government, academia and industry on AI usage should vigilantly track why and how Australians use AI across cultural and creative activities.

Opportunity 2

Noting governments and cultural and creative industries are responding

• Governments should take a cross-portfolio approach to regulating deepfakes that explicitly considers arts and culture. This would help steer away from harmful uses and towards benefits.
• Major galleries, libraries, archives and museums should actively share knowledge and the benefits of AI with smaller institutions to help ensure uses of AI are beneficial for arts and culture in
  all communities.
• Governments should harness the knowledge of Australian industry regarding the impacts of AI in arts and culture, including insights from generative AI developers, to inform domestic policy and
  engagement with overseas regulators of AI.

Opportunity 3

Noting there is untapped potential to use arts and culture to steer AI

• Equip Australians to apply AI in safer, more innovative and inclusive ways by using cultural and creative activities as an accessible means to improve awareness and understanding.