Australia can become cultural powerhouse whose compelling creativity is locally loved, nationally valued and globally influential. 

A New Approach (ANA) is Australia’s national think tank focused on arts and culture.


Through credible and independent public leadership, ANA helps build an ambitious and innovative policy and investment environment for arts, culture and creativity.


We work to ensure Australia can be a great place for creators and audiences, whoever they are and wherever they live.

Arts, culture and creativity is fundamental part of being human. Rigorous research shows it enriches our lives, unites our communities, and ignites our economies. ANA works to turn evidence into belief and action using its independent, trusted voice and engagement with respected local, national and international networks. 

ANA is led by a Board of Directors chaired by Rupert Myer AO who, along with ANA’s Reference Group and staff, contribute credible and independent leadership to turn evidence into belief and action so Australia can reach its potential to become a cultural powerhouse by 2035.

ANA is made possible by a unique collaboration of 12 Philanthropic Partners: The Myer Foundation; Sidney Myer Fund; Tim Fairfax Family Foundation; Minderoo Foundation; Colonial Foundation; Wright Burt Foundation; Lansdowne Foundation; Besen Family Foundation; Aranday Foundation; The Yulgilbar Foundation; Bowness Family Foundation; and Spinifex Trust. We also acknowledge and thank our previous Philanthropic Partners who provided valued support and advice to ANA: The Ian Potter Foundation; Neilson Foundation; and The Keir Foundation.

ANA was established in 2021 as an Australian Public Company Limited By Guarantee and is a registered Charity with the Australian Charities and Not-for-Profits Commission (ACNC).


Read ANA’s Strategic Plan on a page 2023 – 2027


Cover page for ANA's strategic plan. Has two gem shaped blocks in green and grey with the words 'A New Approach Strategic Plan 2023 - 2027' on one, and 'A New Approach (ANA)' on the other

Our Values

ANA acknowledges the cultures of Aboriginal and Torres Strait Islander peoples in Australia and their continuing cultural and creative practices in this land. This reminds us of the importance of sharing knowledge, skills and stories. 

We recognise that Australia’s culture has been uniquely shaped by Aboriginal and Torres Strait Islander peoples, by the generations of people born in this place, and by the people from all around the globe who have made this place their home. All these perspectives can help shape a cultural life that emboldens us.

This aspiration informs the values that guide our work:


We are non-partisan and self-funded


We prioritise doing what we are uniquely positioned to do


We champion practical pathways to strengthen Australia’s cultural future


We embrace Australia’s cultural, demographic and geographic diversity


We are objective and led by evidence

Our definition of arts and culture is inclusive and broad.  

What we mean by arts, culture and creativity

At ANA we acknowledge the cultures of Aboriginal and Torres Strait Islander peoples in Australia and their continuing creative practices in this land. These practices remind us of the importance of sharing knowledge, skills and stories and help us to understand what we mean when we talk about arts, culture and creativity.

At ANA, arts, culture and creativity includes activities such as:

  • attending cultural events

  • visiting cultural venues

  • creating or performing something

  • engaging with arts, culture and creative content in your home.

We also know that not all arts, cultural and creative activities appeal to all people but most people feel that there is something that they can enjoy and that is both relevant and significant to them.

The word ‘culture’ has many different meanings. At ANA we use ‘culture’ to refer to ways of living and everyday forms of expression and creativity that we either share as Australians or that we share with other members of our particular social groups or communities.

We also note that arts and cultural activities can sit within the industrial category of the cultural and creative economy which includes industries and occupations that use creativity for production, and where cultural symbolism is evident in the finished product. This includes the activities in the dot points above, but also includes industries and occupations that may be less obvious, like advertising, design and architecture.

New Approach acknowledges that it meets, works and travels on the lands of First Nations peoples. We pay our respects to Elders past and present, and to all First Nations peoples.