Resources
Policymakers and industry leaders in Australia’s cultural and creative industries are exploring effective ways to invest in arts, culture and creativity so Australia can harness the economic, social and cultural benefits of creative engagement.
To Scale: Mapping Financial Inflows in Australian Arts, Culture and Creativity presents a comprehensive view of the scale of income and investment attracted by Australia’s cultural and creative industries, highlights financial options for cultural and creative activity and can inform strategic decision-making.
In particular, the report offers new ways to assess and articulate returns on investment (ROI) across short, medium and long-term time horizons. From this research, ANA has developed a conceptual ROI framework that we recommend trialling to assess and communicate the individual and cumulative effects of new investment models and partnerships.
We envisage investors and others using this holistic conceptual framework to make decisions about emerging investment partnerships in Australia’s contemporary cultural landscape, where effects and value are created and accrued over time. It delineates three ‘sites’ of measurement, short, medium and long term, and provides examples from our research of the proxies that can be used to measure the change.
For further detail, please refer to pages 49-53 of To Scale: Mapping Financial Inflows in Australian Arts, Culture and Creativity.
