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A Plan for Arts, Culture and Creativity would be a great next step in the Federal Government’s suite of 2030 plans

Independent think tank A New Approach (ANA) has proposed that a ‘National Arts, Culture and Creativity Plan’ be developed to supercharge the industry’s recovery from Covid-19.

It would follow the existing Federal Government 2030 plans for agriculture, sport, innovation, tourism and defence technology,

The call for the 2030 national plan is included in ANA’s new analysis paper, Imagining 2030, which outlines the common elements of the Federal Government’s existing 2030 plans and shows how they could be applied to a ‘National Arts, Culture and Creativity Plan’.

ANA CEO Kate Fielding said “A National Arts, Culture and Creativity Plan is a practical way for the Federal Government to facilitate more coherent and effective public and private investments across these industries.”

“Our cultural and creative industries are among the hardest hit by the pandemic. While all Australian governments have provided support, a coordinated approach is required to assist with the cultural and creative industries.”

The paper proposes a development process and inclusions for a plan, noting that the current Parliamentary Inquiry into Cultural and Creative Industries and Institutions has provided up-to-date industry intelligence to inform the next steps.

“Any process would need to involve wide consultation, not only with creators, but with all of the stakeholders along the arts and cultural value chain,” said Ms Fielding.

“A National Arts, Culture and Creativity Plan which integrates the perspectives of investors, producers, distributors and consumers, and reflects the demographics and values of contemporary Australia, will be a constructive step forward in generating social, economic, employment and cultural benefits, and will significantly embolden our national cultural life.”


Media enquiries: 0403 682 426 / hello@newapproach.org.au

About A New Approach (ANA)

A New Approach (ANA) is Australia’s leading arts and culture think tank. ANA champions the positive effects of arts, culture and creative activity in contemporary Australian society. Non-partisan and philanthropically-backed, we leverage our evidence-led insights to inform debate, shift beliefs, and inspire better public policy. Our unique independence and expertise is underpinned by the contributions of our board, our staff, our expert advisors and our philanthropic partners.

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Media Release

Federal Budget Speech mentions ‘the arts’, first time this century

On Tuesday, the Australian Treasurer delivered the 2021-22 Federal Budget with a speech that included, for the first time in the twenty-first century, a mention of ‘the arts’.

A New Approach (ANA) has reviewed the budget speeches since 2000, and we believe this is the first time arts and culture has been specifically referred to in any federal budget speech since the turn of the century.

The reference to the arts and cultural industry occurs alongside several other industries that have been disproportionately affected by the Covid-19 pandemic, particularly in employment. Many of Australia’s best-loved events and venues that bring people together to share cultural experiences had to cancel or substantially scale down activity in this period. This has had significant flow on effects for creators, operators and audiences as well as the industries which benefit from these types of activities, such as hospitality, accommodation and tourism.

The key measures related to arts and culture announced by the government can be viewed in full here.


A New Approach (ANA) is Australia’s leading arts and culture think tank. ANA champions the positive effects of arts, culture and creative activity in contemporary Australian society.

Media enquiries: 0403 682 426.

12 May 2021, A New Approach (ANA).

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Media Release

RE: Address by Arts Minister Hon Paul Fletcher MP ‘Why do we fund the arts?’

In an address to the Sydney Institute, Minister Fletcher outlined a set of priorities and investment rationales as well as referencing the opportunity for an updated approach to this important area of public policy.

CEO of ANA Kate Fielding said “We welcome the Minister’s engagement on these important issues. In our calls for a National Arts, Culture and Creativity Plan, ANA are seeking a practical way for the Australian Government to facilitate more coherent and effective investments, as well as legislative, regulatory and policy settings. The speech by the Minister sets the scene for the sector to fully engage on these critical issues.”

Minister Fletcher referenced ANA’s research on attitudes to arts, culture and creativity amongst ‘middle Australians’, defined as middle-aged, middle-income swing voters.

Ms Fielding said “This research revealed middle Australians are passionate about the role of arts and culture in their lives, and have clear views about the opportunities that arts and culture create for them, for their families, and for society more broadly.” 

The middle Australia research is available at www.newapproach.org.au.

A New Approach (ANA) is Australia’s leading arts and culture think tank. ANA champions the positive effects of arts, culture and creative activity in contemporary Australian society.

For more information, contact us.